Brand Obsessions: J.O.A. and French Connection

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Why I heart these two trendy labels, and how to get their vibes for less.

Photo credit: ELLE.

Lately, I’ve really been digging LA-based label J.O.A. (which stands for Just One Answer, as in one answer to all your wardrobe dilemmas) and British line French Connection.  

Both mid-price lines feature unique dresses, coats, and more that look way more pricey than they are. I love them both because while they have a trendy vibe, their pieces are really fresh and different.

I’ve got the scoop on both these labels, from where to buy them to some of my fave pieces. And if they’re a little out of your price range? Never fear. At the end of this post I tell you how to channel their on-trend feel for less.


Products: Pleather dress, Coat, Top, Plaid dress, Sweater, Culottes.

Typical price range: $60-150

This cool brand — which has been seen on the likes of Reese Witherspoon, Selena Gomez, and Sabrina Carpenter — first hit my radar a year or so ago when matched sets started being all the rage, and J.O.A. had a ton of them for summer. This season, the brand is a little edgier, featuring lots of cozy knits, pleather, and midi skirts.  

My favorite thing about J.O.A. is that their pieces always have an unexpected twist, from cutouts to lace-up detailing to an off-the-shoulder silhouette. Just one great piece by the label can totally up your fall wardrobe game.

Where to find J.O.A.: their website, in boutiques, Urban OutfittersBloomingdale’sNordstrom, Pixie MarketSHOPBOP, and REVOLVE

French Connection

Products: Dress, Sweater, Skirt, Earrings, Bag, Shoes.

Typical price range: $70-$300

French Connection has you covered for basically every need and occasion, from a party dress to a cute fall coat. In addition to their feminine dresses, cozy sweaters, and statement skirts, they also boast shoes, bags, and more affordable accessories like winter scarves and statement jewelry. And they have a men’s line, too.

The brand has been worn by tons of celebs, including fashionistas Taylor Swift, Olivia Wilde, Sarah Jessica Parker, and Jessica Alba. Personally, I especially love French Connection because the majority of their bags are faux-leather and vegetarian-friendly (unfortch, most of their shoes aren’t). I recently snagged the most perfect work tote from their website.

Where to buy French Connection: their site and stores, Nordstrom and Nordstrom Rack, Bloomingdale’s, Neiman Marcus Last Call, Lord & Taylor, 6pm, Zappos, Macy’s, Saks Off 5th.

Look for Less

Products: Bag, Dress, Coat, Heels, Sweater, Skirt.

If the price ranges I’ve provided look less than ideal, no worries. There are plenty of ways you can still snag these labels’ style.

First of all, look for sales on both brands’ websites and the other links I’ve provided (there are a lot going on right now, so get clicking).  And remember that a lot of the stores I listed for French Connection are department store outlets where typical prices will be much lower. Finally, Rent The Runway has a bunch of casual J.O.A. items that you can rent for $30, wear once, and send back!

You can also find pieces at your fave stores that have a similar vibe to these lines. I’ve rounded up some examples above, all under $60.  

In general, some things to keep an eye out for when trying to channel these brands:

  • Printed and lace dresses
  • Midi hemlines
  • Crop tops and matching skirts
  • Chic outerwear
  • Menswear prints like plaid and pinstripes
  • Faux leather skirts and dresses
  • Chunky knit sweaters
  • Animal motif tops
  • Sleek, versatile bags
  • Jumpsuits and rompers
  • Lace-up detail

What do you think?

Have you shopped these brands before? Are you a fan? Which of the pieces in this post are you lusting after? Let me know in the comments!

Source: #Fashionblogger #fashiontrends

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